Style arena is generally the Japan Fashion Association has operated.

Style arena is generally the Japan Fashion Association has operated.

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  • 2017.11.27

    着心地にこだわる男たち ~旭化成の再生セルロース繊維、キュプラ ベンベルグ®~

        最高品質のベンベルグ®      「ADVANCED」で、働くオシャレな男性陣の撮影をしていると、ほとんどの男性陣はベンベルグ®を裏地として使用したスーツを愛用していた。ベンベルグ®は、旭化成の再生セルロース繊維・キュプラのブランド。その着心地の良さ、肌触りの良さは最高で、…

  • 2017.11.22

    Setup

        Co-Ords Sets   "Co-Ords" comes from the word ‘coordinates’ and means a set of matching tops (outerwear or blouses) and bottoms (pants or skirts). Recently, even if the materials and colors on the top and bottom are different, but they match, we still call it co-ords. The feature of this y…

  • 2017.11.15

    Baked Color

        Changing the Image of "Fall"   People’s outfits became autumn style while the outside was getting cold. When you hear dark and heavy color in winter, like black or brown people might imagine dark atmosphere. But this year's color in the streets seems to be a bit different. The 2017-18 AW …

  • 2017.11.09

    Trapezoid Skirt

        Changing Trend of Skirt   Looking back on the trend of bottoms in these years, there were many spacious designs such as wide pants and midi length skirt, but these designs are lack of joy. Meanwhile, the item that boasts overwhelming possession rate on the street this season is "trapezoid…

  • 2017.11.06

    時代は可愛くてオシャレなエコバッグ

       ラテン語と中国語の融合で、「どこへでも持って行きたくなってしまうような、そんな気持ちにさせる」という意味を持つ「LOQI」のエコバッグは見た目がとにかくオシャレ。可能な限り世界中のデザイナーとコラボして商品を届けたいというLOQIの強い思いが込められているのは見てすぐ分かる。     &…

  • 2017.11.03

    Velor

        Nothing Can Beat It   A delicate and soft layer on the surface, “Velour” is still gaining popularity because of that gorgeousness. The trend continues to be "vintage" or "retro" as a key word this year. It is such a suitable theme for velour to be popular. But this season's velour shows o…

  • 2017.10.23

    Glenurquhart Check

      Check in 2017AW Check is a classic textile pattern of fall and winter. Various checks have been developed for clothes and accessories this year, especially "BURBERRY check” was amazingly attracted by people. Meanwhile, it is "Glen check" that has released a sense of presence at 2017 AW. Briti…

  • 2017.10.17

    SLEEPY JONES

      Luxury lounge wear The more you become an adult, people stop wearing pajamas. Some people go to convenience stores, supermarkets, and book stores with T-shirts or sweaters. It seems people don’t care about their fashion when they stay at their own rooms; most people are wearing something comf…

  • 2017.10.10

    Belted Bottoms

      What is "Berutdo"? Long-length bottoms with volume settled, waist mark with wide belt attracted people’s attention this year. There are quite a lot of "Bertado" in shops these days. Bertado originally means "with a belt". The ribbons are usually made by a same material with the pants or buckl…

  • 2017.10.03

    Mini Bag

      The Background of Mini Bags Recently, bags are miniaturizing overall. In the past, backpacks were overwhelmingly popular for both men and women, and for bags other than rucksacks, it tended to prefer large and functional bags. As one of the reasons for miniaturization, it is thought that many…

  • 2017.09.20

    「ベンベルグ®大学」開講! 旭化成の新たな産学連携プロジェクトがスタート

        日本を代表する繊維メーカーと未来を担う学生のコラボレーション!   <ベンベルグ>って何だかご存じだろうか?高級裏地の「キュプラ」と言った方が一般的には聞こえなじみがあるかもしれない。実はこの<ベンベルグ(一般名:キュプラ)>、シルクや麻など、ほかの天然由来の繊維には真似の…

  • 2017.09.18

    2017 S/S Trend Summary

      The Popularity of Revival Item in the 1990’s Does not Stop Remember last year, when the 2017 SS collection was announced that resort and ethnic style came out as a prediction of trends. However, while embroidery items and floral patterns were being popular, the revival items in 90’s had an ov…

  • 2017.09.11

    Basket Bag

      A Rich Variety of Wicker Basket Bags Although I say “Wicker Basket Bags”, there are many shapes and size; I have seen bucket-shaped bags quite often on the streets this year but at the same time, I saw some people carrying basket bags which were not seen last year. Also, there are wicker bask…

  • 2017.09.07

    TOKYO GIRLS COLLECTION TREND

      1930’s and 70’s revival item; Plaid   Plaid gained popularity among young girls at the Tokyo Girls Collection this time. Out of all of those plaids, especially “Glen Plaid” stands out in the crowd.“Glen Plaid” is a woolen fabric with a woven twill design of small and large checks, and usuall…

  • 2017.09.05

    Backless Shoes

      “Mules & Slides” Boom “Mules & Slides” are style of shoes that are backless such as shower sandals had been gathering popularity. For your information, sandals which do not have heels called “Backless Shoes” in fashion terms. Why are so many people attracted by these backless shoes? B…

  • 2017.08.21

    Summer Layered

      New Layered Style Recently, observing the streets we’ve been gaining interest in “layered style”. Even until now, on countless occasions on the streets it has come into trend, but this year what is popular is a different type of a new layered style. To explain specifically, it is pairing a lo…

  • 2017.08.18

    Meets Local, Meets Vintage produced by Saori Yokoyama

      Meets Local, Meets Vintage  produced by Saori Yokoyama   2017年8月4日〜30日 Meetscalストア青山店 (by PARCO) 11:00-20:00(毎週木曜は定休)    新しい発見を発信し続けるパルコ発の自主編集ショップとしてオープンしたMeetscal (ミツカル)ストアの青山店では、現在ヴィンテージ古…

  • 2017.08.06

    Shower Sandals

    Continuation of the Comfortable Sandal Boom Since a few years ago, comfortable sandals have been gathering popularity. Even amongst those, sports sandals have been in fashion up until now, but “shower sandals” have been gradually gaining attention since last year. It is originally a sandal that at…

  • 2017.07.30

    Hat Trend

    This Season’s Trend Item If you were to say the two biggest hat trends this season, it would be the “beret” and the “cap”. These two are trends that are continuing from the fall and winter, and while the materials have been changed to something more summery, that vigor will not stop. Mesh and stra…

  • 2017.07.17

    anello

      anello from the beginning Perhaps many people feel that, when walking the streets, you often see backpacks with the “anello” mark on them. “anello”, which has the meaning of “annual tree ring” in Italian, is a unisex bag that the Osaka bag manufacturing wholesale company Carrot Company began …

  • 2017.07.12

    Ballet Shoes

      The Reason Ballet Shoes are PopularSpeaking of flat shoes in the past few years, shoes such as casual sneakers, sports sandals and mannish oxford shoes came into fashion, but the shoes that are mainstream this year are overwhelmingly “ballet shoes”. The reason they are gathering support is bec…

  • 2017.07.11

    マリリン・モンローも愛したミキモト

           パリ・ミラノの2016‐2017秋冬トレンドとしてコレクションで発表されていた「レトロロマンチック」は、1970年代のレトロテイストやロマンチックムードをベースにフェミニンさを加えたスタイルのことをいう。花柄ワンピースや刺繍、レースなどもその仲間で、ちょっと前まではダサいと思われていたシルエッ…

  • 2017.07.02

    Flare Sleeve

      The Acceleration of Volume SleevesThe volume sleeve, to say the least, is a common feature of this season’s trend tops. From last year, tops with decorative sleeves have been side-by-side in storefronts, and there were already many people who had them. They are also continuing into this season…

  • 2017.06.19

    Lace

      This Season’s Lace CharacteristicsWhen you hear lace, do a lot of people with a cute and girly image come to mind? You might thing that it typically is difficult for people with simple tastes and casual style to incorporate. However, this season’s lace, regardless of tastes, has an abundance o…

  • 2017.06.05

    Yellow

      This Season, Focus on Yellow This year, regarding spring and summer items, we feel that there is a distinctive color that is standing out. This season warm colors like red and pink are trend, and the prediction from collections was that pink would be prevalent. However, in reality if you try a…

  • 2017.05.23

    Long Belt

      Belt as a Trend ItemIn terms of trend items, when did the belt get such a close-up? This spring, they are getting focused on to that extent. Among them, the belts that are being taken up this time is the “long belt”. They were starting to be seen in the streets little by little from last fall,…

  • 2017.05.11

    THe 41th JAPAN HOBBY SHOW 2017

        第41回 2017 日本ホビーショー   2017年4月27日(木) 会場:東京ビッグサイト      世界最大級のハンドメイドイベントとして、今回で41回目を迎えた「日本ホビーショー」。テーマは「Discover Handmade〜上質〜」。      このイベントの主催、日本ホビー協会のハンド…

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