Harajuku is famous around the world for its unique fashions. There are many young people who have an excellent sense of selection creating a free style which ignores theories and fuses fashions such as mode, casual, traditional, and second-hand clothing.

Last updated　2009.08.31

Culture which overturns common knowledge is born in every generation here in Shibuya. This culture expands while reacting to trends sensitively through creating and demanding something new. You can understand what's going on now with the youth of Japan by looking at this district.

Last updated　2009.08.31

The streets of Omotesando are lined up with famous brand name shops. Styles of the people who gather here are particularly refined. This district features smart and stylish fashions based on monotone colors.

Last updated　2009.08.31

Daikanyama has a relaxed atmosphere in high society. Their fashion is closely related to the region. This district features a closeness between the people and designers who are not easily swayed by trends.

Last updated　2009.08.31

People with elegance and a relaxed vibe gather here. Luxury brand name bags and watches are must-have items. In recent years, a style has been established involving roughness and high class coexisting while mixing fast fashion brands.

Last updated　2009.08.31