“Specialty shop in Nakameguro where you would want to walk around in”
A “park” is a place where many people want to have a relaxing time or seek to meet someone special. “the par_k store” was opened in Nakameguro last year as a new form of specialty shop, created imagining an atmosphere of being in such a park.
This shop started business with SianPR being responsible for the PR with the aim of “spreading information on a new kind of culture created from the interaction between those who gathered in the park”. What is unique about this specialty shop from the perspective of PR is that it also lends out its shop as a gallery. This shop is a space where you can not only sell products, but also where you can develop products in an atmosphere where you can show a strong world view of the brand through several events and pop up stores.
( Written by Daisuke Shoji )
the par_k store
