With the theme of "analog", the shop named "The words" with the thought that they want to feel directly like words. As its name suggests, the items here are mixed with women's and men's, vintage and select, but all items have originality that leaves a sense of manual work.
Actually, the owner Mr. Okada, who used to be the owner of MAD TEA PARTY, a popular store in Koenji, gradually felt Internet sales such as SNS and mail-order sites are becoming mainstream so he began to question the way the store is located.
In the former store, only the ones that fit the space, such as the original fancy interior and the artistic display, were created and the atmosphere was set throughout the shop, but in this word The word, in order to hit more spots on the item itself, At first glance it is simple, but when you look closely it has fine attentions and it is an interior that makes you feel like an analog warmth that calms down somewhat. Walls which is originally made by the wallpaper, it has texture like hand painted
In addition, music that flows inside the store also seems to stick to skip radio waves converted from music players to AM and to flow on the old vacuum tube radio.
Honestly, items that he deals with are all those that he like. Mr. Okada says that if you like pleasantly with everyone wearing it with a new feeling.
By all means, I really want you to pick up the hands and feel the details and texture directly.
( Text&Photos: Testuya Hineno )
