IDENTIFY, IDENTITY, IDEA. These 3 words, in addition to the “ID” of IDEAL, is what brought forth DAILYSHOP, a shop in Nakameguro that pursues the concept of “ideal lifestyle”.
With “the fusion of modern culture and classic vintage” as a theme, they themselves in actuality try to use items that are ubiquitous in fashion and can be used daily, and from those pick up only the items they feel are good, and introduce them.
For their own brand, ID DAILYWEAR, they plan original items starting with the materials. They make exciting clothes that suit the skin, have good quality material and feel good to wear. They also hand pick select brands with items that merge into the total lifestyle.
The interior of the store is a relaxing space, with basic tones of white and oak, and accented with copper, which is typically rare. It is a place where you can slowly enjoy shopping, and also enjoy drink service at the counter. They also intend to sell food and drinks, only on the weekends, on the wood deck space in front of the store, so even if you bring your family along you can approach it carefree.
In addition, they are planning on holding events such as workshops for customers inside of the shop, and it seems like a shop that will be loved by people who have also visited the Shibuya store.
(Text: HINE, Pictures: SARA)
DAILYSHOP NAKAMEGURO
