Liberty Heart HUG offers an atmosphere and fashion not typical of Koenji. This shop with some history opened in 1999 and has a line-up of items you can use every day. This place is also a popular American secondhand clothing store often visited by fashion magazine models and featured in mature fashion magazines.
The merchandise focuses on lady’s fashion, sundries, vintage items and secondhand goods for all kinds of people without placing importance on a target customer base. They aim to provide secondhand clothing as fashion, and not as mere secondhand clothing.
The interior is based on a countryside home on the American east coast.
Photo&Text by YURI