AQUE is a select shop located along the Itsukaichi Kaido Highway, 7 minutes from Kichijoji Station. The shop offers new fashion which was previously not available in the Kichijoji area based on the concept of the made-up word PRODUCTAINMENT combining the words products and entertainment.
As mentioned above, selecting brands not found in the Kichijoji area is an important point for this store. AQUE’s close relationship with the community may be a reason for their popularity.
Another important point in selecting brands seems to be choosing ones which clearly tell a story of their production. The interior is lined with brands which are attractive as both individual items and products.
AQUE is a famous landmark known by those in the Kichijoji area. Stop by and see what they have to offer.
Photo&Text by Dai Ito
February 4, 2015