There is a shop with a white underlying tone which has a European house style lying quietly on the side streets on the way from Shibuya to Harajuku on Cat-Street. Just by looking at the exterior you can tell this shop has a good sense. The attention to details can be felt all the way to the doors and the potted plants.
The interior is based on the image of 1950s France and a building in ruins. The relaxed atmosphere brings you back in time with not only the walls and racks, but also the furnishings used in the displays. It is as if you have come to an antique shop.
Vintage items which make you feel their background and domestic brands are selected and offered. Various cultures are mixed together without being bounded by whether they are old or new items. However, the unifying theme is a modern delinquent style which adults can wear.
In addition, professional clothes menders and dyers are on hand providing customers with a selection of items that they can’t get anywhere else through resizing and remaking of used items along with hand dying. This is the strong point of this shop.
This shop is affiliated with the [beruf Daikan’yama] location and [RUMHOLE] which has a slightly different concept so check these places out too!
Photo&Text by HINE
March 20, 2013
beruf 原宿店
