Fluffy, fuzzy shaggy materials are trending for the 2024 autumn and winter season in Korea. The popularity is further supported by numerous long-pile knits, faux fur coats, shearling jackets, bags, and shoes featured in Western 2024 A/W collections. As a result, "fluffy and fuzzy" has emerged as a key trend keyword in domestic markets and street styles.
From sweaters and cardigans to coats, hats, bags, and even footwear—ranging from moccasins to sandals and boots—shaggy materials come in a wide variety of options. While exploring the streets from Harajuku to Omotesando, there is a clear contrast: Harajuku leaned more toward sporty casual styles, whereas closer to Omotesando, people embraced a cleaner, polished look with many incorporating shaggy materials into their outfits.
This time story coverage : Photographer : Tetsuya Hineno, Director : Momoka Sakuma
