Now, we ordinarily see some people wearing contact lenses and Date eyewear, so eyewear has fully taken hold as a fashion item. In the background, brands that sell reasonably priced and high-quality eyewear, such as JINS and Zoff, have also emerged. Conversely, high-end domestic brands, such as Kaneko Optical, EYEVAN, and Taniguchi Optical, have also become popular.
On the other hand, sunglasses, influenced strongly by the movies, were originally and frequently worn with a sense of fashionableness. Even so, ever since the long-running and predominant age of Ray-Ban, sunglasses gradually became popular as a fashion brand item. In recent years, they also became popular as a sportswear brand item. Now we are entirely in an age where we coordinate them with our clothes as part of our fashions and lifestyles.
This time story coverage : Photographer & C0.Director : Tetsuya Hineno, Director : Serena Ono
