Style arena is generally the Japan Fashion Association has operated.

Local fashion craze breakdown

Style arena is generally the Japan Fashion Association has operated.

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Local fashion craze breakdown 2020

NEW TRIBE

"Yuru Kyan" (Easy camp) Girl

When the “Yuru Kyan△” manga began in 2015, it became an instant hit with young readers, and was made into an anime in 2018. It was then made into a live-action TV series in early spring of 2020. The show, despite being on during a late night slot, was so popular that it won first place in the viewe…

2020.09
NEW TRIBE

My portraits on my smartphone

At Street Style Arena, interviews and photo shoots were put on hiatus as a preventative measure against the novel coronavirus starting in late March. (Street-style alone was reopened in June)

That being the case, for this edition, we reached out to some models who’d done photo shoots for New Tr…

2020.06
NEW TRIBE

Coming-of-age kimono 2020

Jan.13, 2020 (monday holiday) Shibuya "Meeting to celebrate new adults)
Venue : LINE CUBE SHIBUYA

This year, the Coming of Age Ceremony for Shibuya Ward was held in its original location at tehe LINE CUBE SHIBUYA (from 2016-2019, it was held at Meiji Jingu Hall).
Although the formalw…

2020.01

The latest trends in Cool Japan and other styles that may blossom and affect the world in the future