Style arena is generally the Japan Fashion Association has operated.

Style arena is generally the Japan Fashion Association has operated.

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2014.03

NEO Gyaru

Taking a picture place Cat Street in Shibuya Filming Date 2014.03.05

Neo Gyaru styles can often be seen on the streets nowadays. This style features a look with foreign traits and the fashion seems to be a mixture of Shibuya and Harjuku. Talking to actual Neo Gyarus, it seems they were Ko-Gyarus (little Gyarus) in high school and they naturally progressed to this present style by wearing clothes and make-up they liked after graduating. Major sources of Neo Gyaru fashion information include fashion producer blogs and overseas collections. Neo Gyarus immediately want to buy items that they take a liking to so Internet shopping is popular. There are no particular themes in this fashion. It is possible to incorporate whatever clothing you prefer whether it is second-hand or luxury brand name clothing. Highlights are a popular hair style with many Neo Gyarus coloring only the tips of their hair with hair chalk.

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