FARMS(FARM GIRLS)

Topics such as weekend gardening, rental farmland and shared farms have become more and more popular in recent years with interest gaining in nature-oriented and LOHAS (lifestyle of health and sustainability) lifestyles. A few years ago the “Farm Gyaru” gained popularity. However, this look placed more importance on being fashionable than being practical which led to a number of styles which would’ve been impossible to do actual farm work in. [FARMS] which is being introduced here offers work clothes which are fashionably coordinated through listening to the direct demands of people who actually do farm work and focusing on the brand [A-RUE] which is designed on-site. Opportunities such as “Marche Japon” for producers to sell their goods directly have been increasing recently. This type of farm fashions can be useful in creating a fashionable farm image in these kinds of settings. The demand for this fashion should grow and grow in the future. Cooperation : A-rue Isono blueberry Farm POCO A POCO FARM Tsuzuku-Farm