2013 | Local fashion craze breakdown | TOKYO STREET FASHION NEWS

NEW TRIBE

Forestry Girl

With the overall removal of restrictions on lumber imports and the decrease in demand for actual lumber, the number of forestry workers in Japan has decreased and there are many trees in the mountains left untouched causing issues. Women who may become the saviors of forestry have emerged from thes…

2013.12

NEW TRIBE

Jōji-er

From a long time ago, the area from Nishiogikubo to Kichijoji has been known as a place for secondhand dealers. Even now there are a number of sundries and antique shops. In addition, old-time shopping arcades still remain in Kichijoji to this day and old jazz and rock bars and coffee shops are spr…

2013.11

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Kids Dancers

Children whose main source of information is TV are becoming more and more interested in dancing with the impact of dance becoming a requirement in junior high physical education class and numerous stars which focus on dancing like EXILE and Korean idols. In this installment, we look at children wh…

2013.10

NEW TRIBE

Kawaii Mixure

Since the huge breakout of Kyary Pamyu Pamyu, the power map of underground fashion styles has been changing. Styles which have evolved from the fairy decorative of Kyary are overwhelmingly popular with teenagers in particular. What Kyary feels is attractive are items which include a grotesque side.…

2013.09

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COOL BIG DADDY

Since the announcement of the buzzword choi waru oyaji (slightly naughty old guy) in a magazine in 2005, middle-aged and elderly fashion has surely been going through changes. Older men who had left their choice of clothes up to their wives up until then started gaining interest in their own fashio…

2013.08

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FARMS(FARM GIRLS)

Topics such as weekend gardening, rental farmland and shared farms have become more and more popular in recent years with interest gaining in nature-oriented and LOHAS (lifestyle of health and sustainability) lifestyles. A few years ago the “Farm Gyaru” gained popularity. However, this look placed …

2013.07

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Gyaru 2013

The Gyaru image has been completely fixated in Shibuya since the 1990s. However, if you go to Shibuya nowadays, you will not see many people with a “Gyaru” image　such as Ganguro style, dyed-brown hair or miniskirts. Gyaru fashion has evolved into other fashions such as the White-skinned Shiro Gyar…

2013.06

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JAPPUNK

The London punk movement made its way to Japan in the 1970s. Since then, punk fashion has infiltrated the youth of Japan and has evolved further while gradually hammering out a Japanese individuality over the past 30 years.

Punk style deriving from gothic and Lolita styles called Gothic pun…

2013.05

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NAKANO FREAKER

Nakano has flourished as a major station on the Chuo line for a long time. Marui was founded and opened up their flagship store here in 1931. With openings such as Nakano Broadway in 1966 and Nakano Sun Plaza in 1973, this area was a typical commercial district until the 1980s. However, shops start…

2013.04

NEW TRIBE

Special "TOKYO FAN WEEK"

TOKYO FAN WEEK was held from February 1st – February 28th of 2013 targeting foreign travelers in order to revive the sluggish Japanese tourist industry after the Great East Japan Earthquake (Sponsored by the Tokyo Convention & Visitors Bureau). During the opening from 2/8 – 2/17 which was the c…

2013.03

NEW TRIBE

PSYCHOBILLY

From a few years back, roller-zoku (people devoted to rock “n” roll) have been making a comeback in Harajuku. I wrote about this on the neo-rockabilly page but this trend is also making a big-time revival in psychobilly. Psychobilly is a made-up term combing “psychopath” and “rockabilly”. Psychobil…

2013.02

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Kandi Raver

Fashion of raves which originated in England towards the end of the 1980s and the ravers who got together at these raves became popular throughout the world due to the major hits from the band Prodigy which made their debut on the rave scene in the 1990s. Even in Japan, from 2000 rave events were c…

2013.01

Local fashion craze breakdown 2013

Forestry Girl

Jōji-er

Kids Dancers

Kawaii Mixure

COOL BIG DADDY

FARMS(FARM GIRLS)

Gyaru 2013

JAPPUNK

NAKANO FREAKER

Special "TOKYO FAN WEEK"

PSYCHOBILLY

Kandi Raver