Moru-Girl

Having volume on hair or putting something on hair, outfits, purses, small objects, and etc…
The excess decoration is the current trend in any kind of fashion. We could see the pioneer of this style in “Decora” fashion that appeared around the end of the 90’s.
After that, this style absorbed various elements from the fashion of “Fairy Decora”, and became popular as one of the Harajuku fashion. Aside from this, the magazine “Koakuma-ageha” has also sparked Shibuya gals’ interest in the hairstyle called “Mori-Hair” (Hair style having volume on the top of a head) by published many pictures of models with this hairstyle.
There are also girls of “Hime-kei” who arranged this hair style by own way with ribbons or hair accessories now.
Through this style, Shibuya and Harajuku fashion approached each other rapidly from 2 or 3 years ago, and then, the new word “Shibu-Hara-kei” was generated too.
Now, people putting something cute on them are increasing in Harajuku, Shibuya and any other places.


This coverage staff : Director "HINE", Photographer"Aya" Special thanks to 6%DOKIDOKI