Style arena is generally the Japan Fashion Association has operated.

Local fashion craze breakdown

Style arena is generally the Japan Fashion Association has operated.

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Local fashion craze breakdown 2009

NEW TRIBE

Fetish fashion

In Japan, Fetish has a sexual nuance. Fetish fashion has various erotic and grotesque styles including SM and bondage-look. For example, “Material Fetish Fashion”, people having a fetish for materials prefer using rubber, leather, PVC (polyvinyl chloride) or enamel for their clothes. And there are…

2009.12
NEW TRIBE

New Generation PUNK

The first boom of “Punk Fashion” was the end of 70’s in England that suffered a recession. The effort of a designer, Vivian Westwood has triggered a huge hit of Punk fashion in England, which he produced and promoted a music band named “Sex ピストルズ”, and he also offered band members the clothes…

2009.11
NEW TRIBE

Death Metal Fashion

“Heavy Metal”, in origin, is from Black Sabbath or Led Zeppelin who gained great popularity in 1970’s. The word “Heavy Metal” combining of the music and the fashion started to be used, from when Judas Priest had appeared. However, Heavy Metal was unpopular at one time because of appearance of “Punk…

2009.10
NEW TRIBE

COOL MOM

The magazine for Gal moms, “I LOVE mama” is being received well. Eri Momoka, who had been active as a Gal model, was appointed for a commercial model for this magazine. This is one of the reasons why this magazine became popular. There are a lot of active women raising a child in the world of ent…

2009.09

The latest trends in Cool Japan and other styles that may blossom and affect the world in the future