"Choiwaru Oyaji (Sexy and sophisticated guys over 40)" is a bad-boy style in middle aged men's fashion initiated by the magazine "LEON" which focuses on successful middle aged men. "Choiwaru Oyaji" was ranked as one of the trend words during 2005-2006.

At first, "Choiwaru Oyaji" was more a media creation than a reality visible on the streets. Currently, however, the effects of this fashion trend can be seen, as the phenomenon has inspired many middle aged men to browse through men's fashion magazines and care for their own appearance.

Recently, mass media has created another word, "KARESEN", which describes matured men who are calm and inoffensive but lack strong sex appeal, aura and charm. “KARESEN” might be harmless, but they are not the ideal model of man.

It seems that the most alluring type of man for both male and female is a wild, sexy and fashionable, ex-bad boy who now retains a matured outlook with knowledge, confidence and the wisdom gained from various experiences.

Here are true Choiwaru Oyaji with original fashion style and sexy atmosphere from the street.